6 Ways to Make Sure People Respond to Your Real Estate Showing Feedback


There’s no denying that real estate showing feedback can lead to a sale. This is especially true with properties that are proving difficult to sell, despite a realtors’ best efforts. With the feedback received after a showing, sellers can gain valuable insight into what buyers want in a home. This can then help them decide on which improvements to invest in to make their property more appealing. If you wish to assist sellers in successfully selling their houses, requesting showing feedback is an absolute must. Through it, you can better help the sellers find out what they’re doing right and what else they can refine.

Living room with wide windows, green sofa with beige and dark pillows, coffee table with flowers, book and decoration, with an arm chair beside and  the firework in the background
Used with permission of Blackband Design

However, it often isn’t as simple as asking viewers a few questions about the house they’ve just visited. Many potential buyers aren’t fond of answering forms as some simply don’t have the time for it. Other times, the viewers may forget to fill out the provided forms. To address these common issues, you can use real estate software that helps realtors manage their listings and automates sending feedback forms. If you are interested in exploring this innovative solution, simply click here: http://www.proagentsolutions.com/showing-feedback/.

Even with automated feedback forms, viewers may still need more encouragement to complete them. Here are a few surefire ways to get people to give you the showing feedback that you need.

Keep the Forms Short

It’s probably safe to assume that not all realtors and buyers have the time to complete a 10-question feedback form. When creating a feedback form, keep it short. Six questions should suffice. The request form should also only take people less than three minutes to answer. The easier a questionnaire is to fill out, the higher your chances are of receiving a completed one.

Pick the Right Time to Ask for Feedback

Dining space with table and white chairs around it, decorative round celling and staircase in the background
Used with permission of Blackband Design

Ideally, you’ll want to solicit feedback as soon as the showing is done. If this doesn’t work for the buyers’ agents, you may opt to request feedback at least an hour after the showing. This way, the house is still fresh in the agent’s mind and they’ll be able to recall what the potential buyers thought of the house.

Keep in mind that it’s possible for the agent and buyers to have looked at a couple of other homes in the meantime. You can help jog the agent’s memory by attaching a few key pieces of information along with your feedback request, such as your company name, logo, your photo, and a photo of the house.

Ask Specific Questions

The primary objective of asking for feedback is to find out what the buyers thought of the house. Having said that, asking vague questions will inevitably produce unhelpful results. To obtain the most valuable opinions, craft your feedback form based on the answers you want to receive. Try not to ask broad or open-ended questions. Asking questions such as “How do you find the price?” or “Which features did you like the most/least about the house?” will net worthy information that the sellers can use next time new prospects visit the house.

Choose Questions Most Important to The Buyer

Kitchen with kitchen cabinet, fridge, kitchen island with sink and chairs on one side of the kitchen island
Used with permission of Blackband Design

The questions in your feedback form should be as specific as possible. These questions should also be relevant to the sellers. In particular, they should all point towards any improvements that can help the owners close a sale. Most potential buyers will primarily be concerned about the property’s price and condition.  If you are having difficulties narrowing down the questions, write a list of items you and the sellers wish to see feedback on and select the top five. From here, formulate questions that will help give you insight on those topics. Remember to keep the questions short and concise.

Customize Questions for Each Property

Another way to get useful feedback is to customize the questions for each listing. Standard questions about the price of the listing and what the viewer liked and disliked about it are important, of course. However, tailoring the questions to ask about features specific to the house can help the seller narrow down which improvements or changes are worth investing in, and which ones aren’t.

Reciprocate The Gesture

As they say, “one good turn deserves another.” Real estate agents will be more open to leaving feedback if you do the same for them, especially when you are representing buyers in turn.  When you do provide feedback, be honest and make sure to offer constructive and specific suggestions. Remember, you are sharing your insights to help industry colleagues. It’s also a good idea to make a habit of providing feedback each time you assist buyers, as it demonstrates your professionalism. As a real estate agent, you can benefit from requesting feedback after a real estate showing. The answers you glean from your feedback form can prove remarkably valuable when it comes to getting the property a step closer to selling.

Thanks to proagentsolutions.com for consulting on this post.


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