Category: velvet sofa

  • Insanely elegant interiors

    Insanely elegant interiors

    Elegant Interiors

    Elegant interiors need not mean gaudy ostentatious interiors.  True elegance lies in class, understatement, and boatloads of taste.  The spaces below epitomize what I consider elegance.  Enjoy!

    elegant interiors

    That creamy blue gray, the elaborate moulding, and those aged hardwood floors?  Heaven!

    elegant interiors

    The perfect blue wall that’s not too bright or too dull, and a timeless piece of quality wood furniture make this room perfection.

    elegant interiors

    This room for me is just on the cusp of being too “rich”, but the modern art keeps it from being too much luxe.

    Images above via 2018 Design Trends courtesy of Tatiana Machado-Rosas of Jackson Design & Remodeling

    elegant interiors

    Wowsa.  Those rugs and the aged floors bring the mouldings on the wall down to earth.

    via Pinterest via This is Glamorous

     

    elegant interiors

    The playful pink velvet pillow provides a needed break from jewel tones.  I never would have thought to put those curtains with that wall color, but I really like it.

    via Pinterest via Kvartblog.eu

    elegant interiors

    Looks like the perfect intimate room to enjoy a glass of wine or a good novel.

    via Pinterest via Apartment 34

    Check out our other post on Incredibly chic and elegant homes

  • Seriously stylish living rooms

    Seriously stylish living rooms

    Stylish living rooms

    With Pinterest and a plethora of online inspiration these days, it’s easier than ever to find inspiration and guidance to make your home pretty and cohesive.  But a truly stylish room really requires an instinct, talent, and eye for that particular “something” to add the unexpected “wow” factor.  I think the stylish living rooms below really achieve that.

    stylish living room

    I’m loving navy velvet these days.  And the gray walls with that artwork is amazing.

    stylish living room

    A bookcase as a whole should be a well-composed design.

    stylish living room

    This living room is set up like a den with different areas for intimate conversation or reading.  I love this idea.

    stylish living room stylish living room stylish living room

    This living room is stylish, but the comfortable couch and heavy wood tables makes everything feel very anchored and cozy.

    What makes a room stylish to you?

    Did you know you can search Decorology by rooms? See a lot more amazing living rooms on our Living Room page.

    All images via Dering Hall

  • Using Exclusivity to Drive Sales and Brand Your Online Furniture Store

    Using Exclusivity to Drive Sales and Brand Your Online Furniture Store

    A lot of Decorology readers actually own their own boutiques for furniture and home decor, from etsy online shops to actual brick and mortar stores, so I thought this article might be interesting.

    unique furniture

    via Apartment Therapy

    While there’s an abundance of furniture in the world, there’s always room for new brands, designers, builders and sellers to enter the industry. How can that be? Luckily, online furniture stores rarely target the exact same audiences. There are shops at every end of the spectrum, from accessible home goods brands selling inexpensive furnishings for dormitories and starter apartments, to high-end styles more appropriate in dream homes.

    unique furniture

    via UO

    If you want to tap into the furniture market, you’ll need to master using exclusivity to drive sales and brand your online furniture store. Part of doing so is coming up with a unique selling proposition (USP), also known as “a statement that succinctly outlines how your business, product or service is different from that of your competition.” Yes, you want to sell furniture. But why should shoppers buy it from your store? What exclusive edge do you offer your audience?

    unique furniture

    via discoverattic.com

    Consider these examples:

     

    • Handmade furniture from local materials
    • Mid-century modern revival furniture designs
    • Free domestic shipping on any order over $1,000
    • Vintage-inspired designs for creative decorators
    • Compact furniture for urban spaces

     

    Each one of these USPs has an angle on an otherwise broad industry. In just a few seconds, your USP lets shoppers know how you stand out from the crowd. It’s something to think about from the moment you start a furniture business because this critical decision will come to shape so much of your brand identity down the line.

    unique furniture

    via House & Home

    Posting your USP on your home page somewhere after your page title but before your CTA is a great start, but you also need to consider how you can infuse your marketing and branding efforts with exclusivity. Vagueness is a lost opportunity for racking up sales and customer loyalty. If you have something only your brand can offer shoppers, make sure it’s garnering eyeballs in social media posts, email lists and blog articles.

    In the spirit of offering shoppers something unique to your furniture store, how about a gift? As Huff Post points out, this is a great way to motivate shoppers to convert while clearing out excess inventory. And, since it’s the thought that counts, this move will boost social goodwill between you and the customer, tapping into the psychological concept of reciprocity. You may offer something small (and convenient to ship) like a desk lamp with the purchase of something larger (like the desk or office chair itself). If a customer buys a bookshelf, throw in a free nightlight. Or, simply tantalize customers with a mystery gift over a certain threshold using a banner promising a freebie with a purchase surpassing a certain dollar amount.

    unique furniture

    via Anthropologie

    Furniture brands can also promote exclusivity through the content they offer users. Taking the time to create videos outlining how to assemble popular products will impress customers even after they place their first orders. You can write helpful how-to guides about styling certain pieces. You can create content outlining the sustainable materials used in your furniture, or the history of modern design. This content should not be overly promotional; rather, you’re providing genuine value to your target audience. This bodes well for the fact only about 20% of your social media content should be about your brand—the rest should be purely useful, enjoyable and/or timely.

    When you start your web-based furniture company, you may feel intimidated at first because there are many others within the same market. But using exclusivity to drive sales and brand your online furniture store will set yourself apart from the pack and give customers something they can only get from you.

     

  • A house that combines the eclectic and glamorous

    A house that combines the eclectic and glamorous

    While I really like the eclectic style of decorating, but sometimes it looks a bit too “dusty” for my taste. I also really like the shiny newness of glamorous interiors. This home, by the fabulous Angie Hranowsky manages to marry these two seemingly contrasted styles.

     *swoon!  That dresser – that rug! Love them paired together

    I wouldn’t ever think to combine the mauve in the blinds with the lavender wall.

    Love the wicker-ish bed contrasted with the mirrored nightstand.

    Do you like Angie’s work?

    You can see more at her website.

  • Loving the new trend of bright colors but afraid to try?  Here’s how to start

    Loving the new trend of bright colors but afraid to try? Here’s how to start

    More and more I see beautiful, bold color on the covers of home decor mags but rarely do you ever see such color in someone’s home. The reason is that, as I’m sure you know, the thought of painting your living room royal blue, or whatever your color crush, is a little scary….

    The trick, and I’m sure this is no secret – is to start with a few accessories in a color you love, and then, if you are happy living with it, start adding more and more layers at a time.

    For example, in the room above – maybe they just started with those fab. aqua pillows. They were happy and added the aqua lamp. Then maybe the colorful vase you see in the back. Their courage was up and maybe a few weeks or months later they add some pink pillows and those gorgeous blue curtains!
    via Pier 1

    Bright color is scary enough, so stick with one hue if you need to. This cornflower blue alone has big impact.
    via House to Home

    Really color shy? Try just adding a bright throw as seen in the two views of the living room below. Sometimes just one pop is enough to satiate your need for color…


    via Alice in Designland

    If you want to be a little braver – try an upholstered piece, like this gorgeous plum velvet chesterfield. Mix and match pillows and an eclectic rug keeps the space down to earth.

    via House to Home

    In the jewel-toned home office above, different bold colors are brought in in layers – a turquoise screen, a plum chair, and green foliage.
    via House Beautiful

    Now…for those of us who think we may be able to paint….

    Maybe start with a washed effect of a bright color….like this pink below, which is bright but also a little translucent.

    …or try going all out in a smaller space, like this purple hall, fully decked out with a vibrantly patterned chaise and that AMAZING pillow!
    two above via Elle Decor

    I don’t know if I’ll ever be brave enough to do something like this but it sure is glamorous isn’t it!
    via Real Simple

    How about you? Have you wanted to use color but are always too scared? Is anyone living with color and loving it?